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Apple's New IMAC Is Thinnest Yet
Losing weight has become a national obsession. Thin is in and it's not just with the human form. Some of the most desirable technology products of today are thin and the thinner the better. New digital cameras are thin enough to slip into a shirt...
CD ripper software
What it is CD ripper?
CD ripper software opens up a whole new world of opportunities in how you listen to music. With CD ripper software, you can take audio CD tracks and place them into audio files on your computer. These audio tracks can be...
Even More Tips For Getting A Top 10 Search Engine Ranking!
Even More Tips For Getting A Top 10 Search Engine Ranking… And The Secret For Keeping Your Competitors From Stealing Your Spot! I have spent some time discussing the 5 different options you have for getting your web site listed in the search...
Lets Make Music CD's Using Your MP3 Files
How great would it be to play your downloaded MP3 files or WMA music on your home
stereo or your portable CD player? With Music Match Jukebox it’s fairly easy. (You can
get a free version) So get together your MP3 and WMA music files that...
The Dark Side of P2P File Sharing
P2P file sharing programs are free. Period. But there are P2P scam sites out there that want you to pay them instead. P2P scam sites are rogue companies that have set up shop to fleece unsuspecting music downloaders looking for file sharing...
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Web Surfers Revolt Against
As the Internet continues to populate with websites trying to turn a buck, two drastically different schools of thought have developed on how to advertise online - "Push" and "Pull."
As the Internet continues to populate with websites trying to turn a buck, two drastically different schools of thought have developed on how to advertise online - "Push" and "Pull."
"Push" advertising involves the use of "in-your-face" advertising tactics such as pop-up windows and direct email. "Pull" advertising entails using search engines and posting articles that literally "pull" interested consumers to a website on their own terms.
As web surfers revolt against pushy advertising, site owners who understand how to pull consumers to their sites will come out the long-term winners.
"Push" advertising tactics worked in the past because they had not reached a saturation point. Since not everyone used pop-up windows, a site owner could use them without fear of backlash. Now it seems pop-up windows hit consumers from every angle and even multiple times from the same sites.
The cycle of events with online advertising always unfolds the same way. Someone finds something new that works and people immediately jump on the bandwagon. As a technique saturates the 'Net and loses effectiveness, instead of finding an alternative, site owners just do it more!
Result: instead of pop-up windows going away, many site owners just run more pop-up's - more often!
Well, if recent developments indicate anything, they show that consumers have said "enough" to pushy advertising.
AOL, infamous for their pop-up ads, has agreed to cut down on the intrusions even though their earnings could use a boost right now.
Major ISP (Internet Service Provider) Earthlink even offers a "pop-up killer" feature on their new service.
Almost all email programs come with filters to fight unsolicited email and many email add-on services have sprung up to help consumers eliminate the unsolicited offers for pornography, business
opportunities, and promises of instant riches.
This "anti-spam" sentiment has also caused an unintended consequence for legitimate marketers. Many major newsletters have found their emails blocked by spam filters intended to stop unsolicited email. Through no fault of their own, legitimate email marketers have found themselves casualties of the war on spam.
The future of the Internet lies in "Pull" advertising driven by consumer wants and needs.
The successful Internet companies of the future will invest in search engine promotion and in providing valuable, on-demand information consumers receive only when they ask for it and want it. When a web surfer goes to their favorite search engine and enters the keyword phrase "MP3 Player" or "tax advice" that means they are receptive to information on those subjects.
If they read an article about using vitamins to improve health and click a link for more information, only then they will they be truly receptive to a marketing message about vitamins.
Consumers have taken back control of Internet!
Not with laws or more regulations, but simply by flexing the muscles of their wallets. By pulling money away from advertisers who annoy them and putting it with those who meet their needs, the average web surfer has brought the Internet powers to their knees and will continue to reshape the Internet into an effective, consumer-driven communications vehicle.
Any site owner who wants to have a thriving online business and survive the next year had better take this fact to heart!
ABOUT THE AUTHOR
Jim Edwards is a syndicated newspaper columnist and the co-author of an amazing new ebook that will teach you how to use fr^e articles to quickly drive thousands of targeted visitors to your website or affiliate links...
Simple "Traffic Machine" brings Thousands of NEW visitors to your website for weeks, even months... without spending a dime on advertising! ==> http://www.turnwordsintotraffic.com
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